Fill Your Blank – Social Media & Artist Branding

The purpose of this interactive workshop to help artists understand how to use social media intentionally and authentically. Instead of posting randomly or because “everyone else is doing it,” the workshop guides participants to build a strategy that reflects their music, story, and personality.

In this workshop, we will develop your social media strategy step by step. We will define your artistic profile, your visual language, and your target audience; set concrete goals; and choose the right platforms for you. Additionally, we will brainstorm content ideas together and learn how to easily plan, produce, and edit content.

After this workshop, each participant...

• leaves with clarity about their artistic identity and goals.
• has a structured worksheet that translates their brand, audience, and vision into a practical content plan.
• feels empowered to use social media as a tool — not a burden.

The goal is to translate your music into a digital presence that brings you joy. Let’s fill the blank!

• Date: November 23rd 2025
• Time: 13:00-18:00
• Location: Sommercasino Basel, (accessibility information below))
• Schedule: A mix of inputs, interactive parts, individual work segments, and breaks  
  Language: The workshop will be conducted in English (on November 15, 2025, it will be in German).  
• Course Leader: Nina Mathys, Founder of Blank Agency  
  Cost: Free for members (except free members). External participants pay 20 CHF. Here you can find all the information about membership.  
  Registration: The number of participants is limited to 5 acts. Sign up now!  

The workshop room is only accessible via stairs. If you are unable to use stairs, please contact Pia as early as possible, and she will try to arrange a different room so you can participate. The room has natural light. Write an email to Pia if you need any additional information or support to participate well. There is also space for accessability requests in the sign up form.